PODCAST VOICEOVER by DAVID TOBACK
Podcasts are exploding right now and they’re not just for interesting topics, sports talk, or talking head shows. Podcasts have become another marketing channel for your businesses or brand to reach its audience, create a new and/or bigger one, and drive your branding and marketing strategy. Intros and Outros are tools that can be used to expand your podcast viewership and impact its reach and strategic goals.
That’s why it’s more important than ever to have them professionally voiced and produced. Not only does it make your podcast sound more professional and alluring to listen to, it saves time, money, and hassle doing it yourself.
Every podcast is different, requiring a different style to match its content and brand. That’s why David is perfect to help! His versatile talent gives you the sound you need, no matter the style!
WHY INTRO’S & OUTRO’S ARE SO IMPORTANT
A great intro is a crucial element in delivering a professional podcast to its audience. When done right, it sets the tone for the top of the show, making the listener intrigued and excited to listen on. Intros also have a major impact on first time listeners of a podcast. When someone new finds a podcast, what is going to make them want to keep listening? What’s going to give them a glimpse into what the podcast is about and what they can expect from the show? What’s the first thing they hear when they press play?
Informative and attention-grabbing podcast intros go a long way to draw listeners into each podcast. They give a professional feel and provide a consistency to your audience they’ll come to remember. Can you even think of “Friends” without their intro song “I’ll be there for you”? Neither can I. There’s a reason most TV shows have intros with catchy music and a theme song. It gets the viewer excited, it’s part of the fun to starting the show, and becomes a ritual of watching.
This is the power that a great intro has. When done effectively, it draws the listener in, wanting to hear more, ready for the message that’s about to be delivered, and brings them a sense of familiarity.
THE ROLE OF THE OUTRO
Outros serve a different purpose than intros but are just as important! Outros give you an opportunity to provide additional information, calls to action, a closing salutation, or even a preview to your next show, adding another layer to draw your audience back every time.
Just like intros, the outro needs to be catchy, produced well, and have a specific purpose. This is your chance to leave the listener excited and anticipating your next upload. It’s also where you’re able to close the show out with impact and remind the listener why they’re listening to your podcast, driving the value of your message, and leaving the listener feeling good about their time invested.
If intros are your podcast’s “hello”, the outro is your “goodbye”. It’s all psychological marketing, but having this end cap to your podcast leaves the listener feeling good. They feel like you’re making a connection with them, that you genuinely care for them, and most importantly that you’re talking TO them, not AT them.
PROFESSIONAL VO STANDS OUT
When striving for a professional and polished podcast, you take audio very seriously. You ensure the space is treated properly to eliminate echo and reflections. You use high quality microphones, audio equipment, and software to record and distribute the podcast. You spend time and/or money editing and producing the audio to have the best possible sound and give the listener reasons to continue listening and coming back for more.
This same approach should be taken with your intros and outros too. The intro is your chance to hook the listener, you need a professional voice that understands how to make your intro script sing! Who can understand the nuance of your message, analyze the copy, and deliver a performance that makes the listener take notice. You need a voice that can shape the tone for your show and be a memorable fixture for the listener.
Separating the intro voice from the podcast host(s) makes your show sound more polished and professional. It differentiates your show from the other countless podcasts that don’t put that kind of effort and investment into their production.
BRANDING MATTERS - FIND THE RIGHT VOICE FOR YOUR PODCAST
Your podcast has a brand, it has a purpose, and more than likely it is serving a niche. You’re targeting a certain type of listener whether that be very narrow or extremely broad. In order to have a successful podcast, you’re designing and producing your show based on all of these factors.
These same factors lead you to how you write your intro and outro. This brings you to choosing the right voice to start your show with. It’s important, you need to get it right! You need a voice that matches the style and feel of your show.
News, Finance, and Informational shows will want a professional and direct, yet friendly voice. Sports talk needs ubeat, high energy, with a little grit. Comedic or talk shows will want to go for the casual, friendly, guy next door. Exercise and Health focused should look to cool, younger, and athletic. Political can vary the spectrum from friendly all the way to aggressive with a sense of urgency.
Podcasts range the spectrum of topics that our everyday lives consist of. Business, Industry, Health, Nutrition, Parenting, Finance, Legal, Self-Help, Sports, and everything in between. Your podcast has a niche, a purpose, and a brand. Finding the voice that can deliver that brand to your listeners is a must.
Experience providing intro and outro voiceover that is on brand and impactful is David’s specialty. With an available full service solution, put the work of writing and producing your intro and outro into the hands of experience professionals, so you can spend more time doing what you do best, podcast!