COMMERCIAL VOICEOVER by DAVID TOBACK
You’ve spent a lot of time, energy, and money developing your product and you want the world to know all about it! As you develop your ad campaign, it’s essential to connect with your customer by communicating your brand and message in an impactful, memorable, and effective way. Finding the right voice makes that all come together.
COMPELLING VOICEOVER CONNECTS WITH YOUR AUDIENCE
Being authentic, relating to your audience, and eliciting an emotional response is key to being top of mind, making an impact, and motivating the consumer to choose you over the competition. Voiceover plays a huge role in accomplishing this.
How your message is communicated to your audience determines their response and how they perceive your message. Evoking emotion and driving a connection to your brand through imagery and voiceover makes you stand out above the crowd.
Choosing the right voice, one that represents your brand and the feeling you want to convey, can be the difference between “just another ad” and an ad that is memorable, grabs the viewer’s attention, and makes a lasting impression.
VOCAL PERFORMANCE MAKES AN IMPACT
Quality performance in your commercial campaign is where the rubber meets the road. This is where the goal of your advertising is either met, exceeded, or falls short. Consumers want to be spoken to, related to, and to feel a connection with your brand. When your vocal performance doesn’t deliver, neither does your message. It won’t resonate with the viewer and will be easily forgotten.
That means casting the right voice talent, one with a strong skillset, the ability to connect with your copy, and deliver a memorable performance is a game changer. Far too often brands use a “nice voice” only resulting in a lost opportunity to build a lasting relationship with their buyers.
Voice Actors place performance and story above all else. You can trust that when you hire a voice actor, they will do just that, act.
WHAT MAKES GREAT VOICEOVER
You’ve spent years perfecting your business, why expect anything less from the person representing all that hard work?
Great voiceover is hard, really hard. It takes years of coaching, practice, learning, doing, and failing. But this process means, when you hire a voice actor, you’re getting someone who is as dedicated to their craft as you are yours.
That’s why David believes in order to accomplish great voiceover, you must first understand the brand and their intent. What is the meaning behind the script and what is it trying to communicate? Where is the objective of the ad? Can you find the melody behind the words on the page? All these things are clues that build a roadmap to creating a performance that converts to great voiceover.
Young, Fun, & Cool brand? Your voiceover should be real, relatable, upbeat, with confidence and a wink.
Professional, Knowledgeable, & Trusted brand? A lower range voice that projects authority, intelligence, assurance, and says, “been there and done that” is what you’ll want to hear.
Modern, Rustic, & Casual brand? Easy going with a touch of grit and attitude is the ticket.
No matter your brand, David has the versatility you need to make your message shine!
VERSATILITY HELPS BRAND ADVERTISING STAND OUT!
In a world where consumerism is at an all-time high, established brands and newcomers continually strive to increase their market share, resulting in more options for buyers than ever before. Conversely, brand loyalty has become a bigger focus in consumer’s purchasing habits.
Why is this? Will competition lead to more brand loyalty?
Well, the answer is simpler than we think – Knowing your customer and appealing to them psychologically. This is where your brand does the hard work and why you’ve poured countless hours and dollars into finding it. Branding is about how you make people feel and what they first think when they see your logo. This is the foundation for commercial advertising and along with imagery, voiceover defines how the viewer or listener identifies with and perceives your brand.
So, hiring a voice actor that truly connects with and delivers the intended emotion and feeling of your ad makes your message and brand stand out. David uses his experience, versatility, and range to accomplish this.
Having originally worked in Marketing, David has the ability to understand your brand’s vision and the type of communication style that best fits. From authenticity, emotion, and relatability, to upbeat, high energy, and assertiveness, you can rely on David to bring your story to life.
Top brands work with David, find out why.